Balance Service Quality Dimensions

Oct 13, 2025 by sorusgentrification.com 147 views

Analysis of the Effect of Service Quality on Customer Satisfaction of Fiduciary System Installments (Creations) in the Medan Main Branch Pegadaian

Introduction

In the competitive financial sector, providing high-quality services is crucial for customer satisfaction and loyalty. The Medan Utama branch of Pegadaian, a leading pawnshop in Indonesia, aims to understand the impact of service quality on customer satisfaction of Credit Customer Installments of the Fiduciary System (Creation). This study aims to investigate the dimensions of service quality, including tangible, empathy, reliability, responsiveness, and guarantee, and their influence on customer satisfaction.

Background

The Medan Utama branch of Pegadaian has been serving customers for years, providing various financial services, including credit customer installments of the fiduciary system. However, the branch has been facing challenges in maintaining customer satisfaction, which is essential for business growth and success. The branch management has been seeking ways to improve service quality and customer satisfaction, but the effectiveness of these efforts is uncertain.

Methodology

This study employed a quantitative approach, using a questionnaire distributed to 40 respondents, who are creative customers included in the category of bad loans in the Medan Utama branch. The sampling technique used was probability sampling with a random sampling approach. The types of data used included primary and secondary data. The analysis technique applied was multiple linear regression.

Results

The regression equation obtained from the study was:

Y = 0.109 x1 + 0.170 x2 + 0.411 x3 + 0.258 x4 + 0.140 x5

Statistical data analysis showed that the indicators in this study were valid and reliable variables. The classic assumption test revealed that the regression model was free from multicollinearity, there was no heteroscedasticity, and was normally distributed. The sequence of the influence of each variable showed that the reliability variable had the highest regression coefficient of 0.411, followed by responsiveness of 0.258, empathy of 0.170, and guarantees of 0.140. Meanwhile, the tangible variable had the lowest effect with the regression coefficient of 0.109.

Hypothesis Test

The hypothesis test using the t-test showed that the five independent variables studied had a positive influence, but only two variables had a significant influence on customer satisfaction, namely reliability and responsiveness. Through the F-test, the five independent variables studied were proven to be feasible to be tested for the dependent variable of customer satisfaction. The adjusted R-Square rate of 0.730 showed that 73% of customer satisfaction variables could be explained by five independent variables in the regression equation, while the remaining 27% were explained by other factors outside of service quality.

Discussion

Service quality is a crucial aspect that can affect customer satisfaction in the financial sector. In the context of the Medan Utama branch pawnshop, the results of this study showed that reliability and responsiveness were the two most dominant factors. Reliability reflects the company's ability to provide consistent and trustworthy services, while responsiveness illustrates alertness in responding to customer needs and complaints. This confirms the importance of good service management so that customers feel satisfied and have loyalty to the products offered.

The weakness of the tangible variable that had the lowest influence showed that physical factors, such as office appearance and service facilities, may not be too influential on customer decisions. However, this does not mean that these aspects are not important. Adequate facilities are still needed to create customer comfort. The balance between various dimensions of service quality is very necessary so that all aspects can provide added value.

Conclusion

This research provides useful insights for the management of a pawnshop in improving service strategies. By knowing the factors that have a significant effect, the company can focus on improving the quality of service in accordance with customer needs and expectations. Increasing reliability and responsiveness will have a positive impact on customer satisfaction and improve the company's image in the eyes of the community.

Recommendations

Based on the findings of this study, the following recommendations are made:

Improve Reliability: The company should focus on improving reliability by providing consistent and trustworthy services to customers.
Enhance Responsiveness: The company should enhance responsiveness by being alert in responding to customer needs and complaints.
Balance Service Quality Dimensions: The company should balance various dimensions of service quality to provide added value to customers.
Invest in Adequate Facilities: The company should invest in adequate facilities to create customer comfort.
Monitor Customer Satisfaction: The company should continuously monitor customer satisfaction to identify areas for improvement.

Limitations

This study has several limitations, including:

Small Sample Size: The sample size of 40 respondents may not be representative of the entire population of creative customers.
Limited Data Collection: The study only collected data from one branch of Pegadaian, which may not be generalizable to other branches.
Methodological Limitations: The study employed a quantitative approach, which may not capture the complexity of customer satisfaction.

Future Research Directions

Future research should aim to:

Investigate Other Factors: Investigate other factors that may influence customer satisfaction, such as product quality and price.
Use Different Methodologies: Use different methodologies, such as qualitative or mixed-methods approaches, to capture the complexity of customer satisfaction.
Generalize Findings: Generalize the findings to other branches of Pegadaian and other financial institutions.
Q&A: Analysis of the Effect of Service Quality on Customer Satisfaction of Fiduciary System Installments (Creations) in the Medan Main Branch Pegadaian

Q: What is the main objective of this study?

A: The main objective of this study is to investigate the effect of service quality on customer satisfaction of Credit Customer Installments of the Fiduciary System (Creation) in the Medan Utama branch of Pegadaian.

Q: What are the dimensions of service quality studied in this research?

A: The dimensions of service quality studied in this research include tangible, empathy, reliability, responsiveness, and guarantee.

Q: What is the sampling technique used in this study?

A: The sampling technique used in this study is probability sampling with a random sampling approach.

Q: How many respondents were involved in this study?

A: A total of 40 respondents were involved in this study.

Q: What is the regression equation obtained from the study?

A: The regression equation obtained from the study is:

Y = 0.109 x1 + 0.170 x2 + 0.411 x3 + 0.258 x4 + 0.140 x5

Q: Which variable has the highest regression coefficient?

A: The reliability variable has the highest regression coefficient of 0.411.

Q: Which variable has the lowest regression coefficient?

A: The tangible variable has the lowest regression coefficient of 0.109.

Q: What is the adjusted R-Square rate obtained from the study?

A: The adjusted R-Square rate obtained from the study is 0.730.

Q: What does the adjusted R-Square rate indicate?

A: The adjusted R-Square rate indicates that 73% of customer satisfaction variables can be explained by five independent variables in the regression equation, while the remaining 27% are explained by other factors outside of service quality.

Q: What are the implications of this study for the management of a pawnshop?

A: The implications of this study for the management of a pawnshop are that they should focus on improving reliability and responsiveness to increase customer satisfaction and improve their image in the eyes of the community.

Q: What are the limitations of this study?

A: The limitations of this study include a small sample size, limited data collection, and methodological limitations.

Q: What are the future research directions based on this study?

A: The future research directions based on this study are to investigate other factors that may influence customer satisfaction, use different methodologies, and generalize the findings to other branches of Pegadaian and other financial institutions.

Q: What are the practical implications of this study for the Medan Utama branch of Pegadaian?

A: The practical implications of this study for the Medan Utama branch of Pegadaian are that they should improve their service quality by focusing on reliability and responsiveness, and invest in adequate facilities to create customer comfort.

Q: What are the theoretical implications of this study?

A: The theoretical implications of this study are that it contributes to the understanding of the effect of service quality on customer satisfaction in the financial sector, and provides insights into the importance of reliability and responsiveness in service quality.