Theory and Research Methods

Oct 13, 2025 by sorusgentrification.com 77 views

Introduction

In today's digital era, social media has become an essential tool for individuals to access and share information. The use of social media has become increasingly popular among students, with many using platforms such as Instagram to meet their information needs. The Instagram Medantalk account, in particular, has gained significant attention among students, with many using it as a means of accessing relevant and timely information related to their studies. This article aims to explore the motive behind the use of the Instagram Medantalk account in meeting the information needs of students.

Theory and Research Methods

The theory that underlies this research is the uses and gratifications theory, which examines users' reasons and motivation in utilizing the media. This theory is particularly relevant in understanding the use of social media among students, as it highlights the importance of understanding the motivations and needs of users in utilizing social media platforms. The method used in this research is correlational research, which aims to find a relationship between two variables, namely the use of the Instagram Medantalk account (variable X) and meeting information needs (variable Y).

Population and Sampling Technique

The population that is the object of this research is a 2016-2018 class of USU FISIP Communication Study Program. In collecting data, researchers used a questionnaire distributed to 78 respondents. The sampling technique used includes proportional stratified random sampling, purposive sampling, and accidental sampling, which ensures representatives of respondents who participated in research.

Data Analysis Techniques

To analyze the collected data, several methods are used, such as a single table analysis, cross table analysis, and correlation test using the Spearman Rank-Order formula through the SPSS 22 application. After that, the data obtained is processed using the Guildford scale to determine the significance of the results.

Research Result

The results showed that the hypothesis received was Ha, which means there was a significant influence between the use of the Instagram Medantalk account and the fulfillment of student information needs. Hypothesis test shows a high and strong correlation between variable X and variable Y, which shows that the use of social media can contribute positively to the delivery of information needed by students.

Additional Analysis and Explanation

Further analysis shows that students use the Medantalk Instagram account not only as a means of entertainment, but also as a tool to get the latest and relevant information related to their study. Social media is a fast and effective alternative in meeting information needs in the current digital era. Students prefer platforms that can be accessed easily and have content that is beneficial for their education.

The significant influence of the use of the Medantalk Instagram account also reflects that students are more likely to participate in discussions, sharing information, and interact with content related to their studies. This shows that social media, if used wisely, can be a valuable source of information and support the student learning process.

Conclusion

In conclusion, this research provides an understanding of the use of social media among students, particularly the Instagram Medantalk account, in meeting their information needs. The results of this study highlight the importance of social media in delivering effective academic information and support the student learning process. This research also opens opportunities for universities and social media managers to better use the platform as a means of delivering academic information.

Implications and Recommendations

The implications of this study are significant, as it highlights the importance of social media in meeting the information needs of students. The results of this study suggest that universities and social media managers should consider using social media platforms, such as Instagram, as a means of delivering academic information. This can be achieved by creating content that is relevant and beneficial for students, and by using social media platforms to facilitate discussions and interactions among students.

Limitations and Future Research Directions

This study has several limitations, including the small sample size and the use of a single social media platform. Future research should aim to replicate this study using a larger sample size and multiple social media platforms. Additionally, future research should explore the use of social media in other contexts, such as in the workplace or in community settings.

References

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Appendix

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Introduction
Theory and Research Methods
Population and Sampling Technique
Data Analysis Techniques
Research Result
Additional Analysis and Explanation
Conclusion
Implications and Recommendations
Limitations and Future Research Directions
References
Appendix
Q&A: The Motive for the Use of the Instagram Medantalk Account to Fulfill Information Needs ====================================================================================

Q: What is the Instagram Medantalk account, and why is it popular among students?

A: The Instagram Medantalk account is a social media platform that is used by students to access and share information related to their studies. It is popular among students because it provides a fast and effective way to access relevant and timely information, and it allows students to interact with content related to their studies.

Q: What is the uses and gratifications theory, and how does it relate to this study?

A: The uses and gratifications theory is a theory that examines users' reasons and motivation in utilizing the media. In this study, the theory is used to understand the motivations and needs of students in using the Instagram Medantalk account to meet their information needs.

Q: What is the population of this study, and how was the sample selected?

A: The population of this study is a 2016-2018 class of USU FISIP Communication Study Program. The sample was selected using a combination of proportional stratified random sampling, purposive sampling, and accidental sampling, which ensures representatives of respondents who participated in research.

Q: What methods were used to analyze the data in this study?

A: The data was analyzed using a single table analysis, cross table analysis, and correlation test using the Spearman Rank-Order formula through the SPSS 22 application. The data obtained was then processed using the Guildford scale to determine the significance of the results.

Q: What were the results of this study, and what do they mean?

A: The results of this study showed that there was a significant influence between the use of the Instagram Medantalk account and the fulfillment of student information needs. This means that the use of social media can contribute positively to the delivery of information needed by students.

Q: What are the implications of this study, and what do they suggest for universities and social media managers?

A: The implications of this study are significant, as they highlight the importance of social media in meeting the information needs of students. The results suggest that universities and social media managers should consider using social media platforms, such as Instagram, as a means of delivering academic information.

Q: What are the limitations of this study, and what do they suggest for future research?

A: The limitations of this study include the small sample size and the use of a single social media platform. Future research should aim to replicate this study using a larger sample size and multiple social media platforms.

Q: What are the future research directions suggested by this study?

A: Future research should aim to explore the use of social media in other contexts, such as in the workplace or in community settings. Additionally, future research should investigate the use of social media in meeting the information needs of students in different fields of study.

Q: What are the practical implications of this study for students, universities, and social media managers?

A: The practical implications of this study are significant, as they highlight the importance of social media in meeting the information needs of students. Students should consider using social media platforms, such as Instagram, to access and share information related to their studies. Universities and social media managers should consider using social media platforms to deliver academic information and facilitate discussions and interactions among students.

Q: What are the potential benefits of using social media in meeting the information needs of students?

A: The potential benefits of using social media in meeting the information needs of students include increased access to relevant and timely information, improved engagement and interaction among students, and enhanced learning outcomes.

Q: What are the potential challenges of using social media in meeting the information needs of students?

A: The potential challenges of using social media in meeting the information needs of students include the risk of misinformation, the potential for social media to be used for non-academic purposes, and the need for students to develop critical thinking and media literacy skills to effectively use social media.